Companies realize the inevitable shift towards sustainability often expected and demanded by the consumers nowadays. Yet, choosing services and products that help to achieve a more sustainable life often require a change in consumption habits first. Change can be slow and difficult because consumers are reluctant to compromise on aspects that they have come to appreciate as a way of living a good life. In this presentation, we’ll discuss how Electrolux is uniting sustainability and the good life in order to change the world to a better place.