We Better Behave!
2021 EVENT on-demand
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Opening
Saving our planet can be fun, inspiring, and even hilarious. In this engaging fireside chat, we will get right to the real life solutions for your everyday life from travel to shopping and more!
Module 1: The Business Importance of Sustainability
In this session, Pete Markey will examine how Walgreen Boots Alliance has put its sustainability strategy and social responsibility central to its business and the success stories.
Travel and tourism is perhaps the industry most impacted by COVID-19. As the world starts to open, what role does sustainability play in building back? How are travel brands and businesses tackling the trade-off between economic vs. environmental concerns?
The task is tremendous: decarbonize energy. Utilities play a central role in sustainable energy transformation, but how to manage such a monumental shift while keeping the lights on, the heating bill low, and the beer cold? We will discuss some of the innovative ways that National Grid is driving change.
Why it is important for businesses to change towards more sustainable practices and models? And how exactly are they doing it? Find out in this engaging discussion with Unilever and Danone.
Is sustainability just a box to tick for companies in order to to continue doing what they always do or can be a differentiating factor that can contribute to the growth of a company? It is clear that the most successful companies actively try to help consumers in switching to a more sustainable lifestyle.
Module 2: Sustainability Stories That Don't Often Get Told
HSBC has committed 750 billion to 1 trillion in sustainable finance and investment by 2030. Learn how the bank is unlocking solutions through climate partnerships, innovation, and focusing on nature.
Digital technologies provide for societal transformation and behavioral shifts that could enable sustainability. Have we paid enough attention to this?
Consumers may feel scared, anxious, angry, or devastated by climate change. This is called climate grief and not many talk about it. We will provide you action steps on how to offset the doom and gloom at a brand level and individually.
Many of the population don’t hold any investments yet those same people say they care about the environment. Opportunity? We think so. How do we as an industry engage underrepresented investment groups to benefit both people and the planet?
Plastic Bank is revolutionizing the world’s recycling systems to create a regenerative, inclusive, and circular plastic economy. By building ethical recycling ecosystems in coastal communities and reprocessing materials for reintroduction into the supply chain, they are powering the sustainability of both the environment and the communities in which they work.
Module 3: The Conundrum of Sustainability & Packaging
Not too long ago, sustainability sat distinct from corporate strategy while proponents and critics advanced what they perceived to be the ‘real’ objectives of business. Today, most companies, if not all, have considered, adopted, or promoted a sustainability approach – driven in part by society, consumers, investors, and to a lesser extent, government pressures. As that pressure mounts, it begs the question: Is sustainability, especially sustainable packaging, now a business imperative?
Consumer expectations mean that there is huge pressure to move to sustainable packaging, but in reality it’s not always as simple as flicking a switch. What are the risks involved and what should all brands and businesses regardless of sector, size, and shape take into consideration?
Bringing new products to market and applying a sustainability lens to the innovation workstream enables a new path forward. Learn how corporate sustainability goals intersects sustainable design and the product innovation team.
Learn how a sustainable banana company went from a boring hippie vibe to sharks on their website and advanced their fair trade mission in the process.
Packaging plays a large role in a company’s sustainability strategy. But how do companies change their packaging practices from raw material sourcing to partnering with outside environmental groups? Find out as we share tips for brands embarking on this journey for the first time.
Module 4: Sustainability That Drives Consumer Behavior
Sustainability has become an integral component of how large brands assess business performance. This session explores how corporate insights functions can lead the way helping brands align their sustainability agenda with consumer behaviors – and the support they need from their agency partners to do it.
As we dust off our old wardrobe after a year of being indoors, the need for new clothing is on the rise again. How do fashion brands encourage consumers to shop more sustainably and not fall back on old habits? How can sustainability beat the pull of convenience and value in the fashion world?
Hear from insights leaders on how to communicate the benefits of sustainability to consumers and remove the barrier to purchase when it comes to sustainable products and packaging design.
Cultural values are shifting. We want brands to lead, inspire, and keep up. Learn what we care about, what it all means, and how brands can lead the way.
A sustainable consumer culture can best be attained when governments, companies, and consumers work in concert towards this goal. In this panel, we’ll discuss the limitations of consumer choice and how companies need to make it simpler for people to consume sustainably.
Closing
Sustainability Advisor, Sarah Holloway, will distill the day’s learnings into easy action steps you and your companies can commit to for a more sustainable future.
Bonus Session
In this additional session, Citizen Good talks to Feel Good Drinks about creating a purpose-driven soft drinks brand with a focus on sustainability.
Working Together for A Sustainable Future
Your Hosts for 2021
Kristin Luck (Founder, ScaleHouse & President of ESOMAR) talks in a rapid-fire panel session with the We Better Behave! hosts about the upcoming virtual event around sustainability and why you should check out the sessions above!