We Better Behave!
2021 EVENT on-demand
Download the Event Kit
Insights Lead for Brand & Innovation - Tea Forté
How to Enjoy Helping the Planet and Enrich Your Own Life at the Same Time
Isabel Losada // Author of The Joyful Environmentalist
Tom Savigar // Founder Avansere
Saving our planet can be fun, inspiring, and even hilarious. In this engaging fireside chat, we will get right to the real life solutions for your everyday life from travel to shopping and more!
Module 1: The Business Importance of Sustainability
Exploring Walgreen Boots Alliance's Sustainability & Social Strategy
Chief Marketing Officer - Boots UK
In this session, Pete Markey will examine how Walgreen Boots Alliance has put its sustainability strategy and social responsibility central to its business and the success stories.
Lift Off, or Not? What Does the Future Hold for the Travel Industry?
Martine Ainsworth-Wells // City of London - Vibrant Offer Campaign
Richard Dickinson // Tomorrow's Tourism
Jasman Ahmed //
Wez Eathorne // Opinium
Travel and tourism is perhaps the industry most impacted by COVID-19. As the world starts to open, what role does sustainability play in building back? How are travel brands and businesses tackling the trade-off between economic vs. environmental concerns?
Providing a clean, fair and affordable energy future for all
Nikola Glavan // National Grid
Stacey Kinley // Maru
The task is tremendous: decarbonize energy. Utilities play a central role in sustainable energy transformation, but how to manage such a monumental shift while keeping the lights on, the heating bill low, and the beer cold? We will discuss some of the innovative ways that National Grid is driving change.
Corporate Sustainability: Business Buzzword or Long-Standing Advantage?
Gokce Akyildiz // Unilever
Olesya Volokh // Danone
Kai Virtanen // Behaviorally
Why it is important for businesses to change towards more sustainable practices and models? And how exactly are they doing it? Find out in this engaging discussion with Unilever and Danone.
Sustainability: Ticket to Play vs. Ticket to Win
Jacques-Julien Rième // Electrolux
Mario Streng //
Rainier van Rietschoten // Protobrand
Is sustainability just a box to tick for companies in order to to continue doing what they always do or can be a differentiating factor that can contribute to the growth of a company? It is clear that the most successful companies actively try to help consumers in switching to a more sustainable lifestyle.
Module 2: Sustainability Stories That Don't Often Get Told
Solutions Through Partnership: HSBC’s Ambitious Global Climate Plan
Vice President, Corporate Sustainability - HSBC Bank
HSBC has committed 750 billion to 1 trillion in sustainable finance and investment by 2030. Learn how the bank is unlocking solutions through climate partnerships, innovation, and focusing on nature.
How Digitalization Creates Opportunities for Sustainability
Pernilla Bergmark // Ericsson
Annika Henricsson // Protobrand
Digital technologies provide for societal transformation and behavioral shifts that could enable sustainability. Have we paid enough attention to this?
How Climate Grief Affects Your Brand
Lydia Lawless // Nestlé
Matt Salem // Behaviorally
Consumers may feel scared, anxious, angry, or devastated by climate change. This is called climate grief and not many talk about it. We will provide you action steps on how to offset the doom and gloom at a brand level and individually.
Breaking the Investment Ceiling: Doing Well by Doing Good
Karen Kerrigan // Moneybox
Timi Merriman-Johnson // Mr Moneyjar
Alexa Nightingale // Opinium
Many of the population don’t hold any investments yet those same people say they care about the environment. Opportunity? We think so. How do we as an industry engage underrepresented investment groups to benefit both people and the planet?
Impact Speaks Louder Than Words: Turning Plastic Into Gold
Saleem Ahamed // Plastic Bank
Sara Cappe // Maru
Plastic Bank is revolutionizing the world’s recycling systems to create a regenerative, inclusive, and circular plastic economy. By building ethical recycling ecosystems in coastal communities and reprocessing materials for reintroduction into the supply chain, they are powering the sustainability of both the environment and the communities in which they work.
Module 3: The Conundrum of Sustainability & Packaging
Sustainability: Once a Point-of-Difference, Now a Business Imperative
Simon Lowden //
Chief Transformation Officer
- The Arnott's Group
Inna Merenkova // Managing Director, Europe - Behaviorally
Not too long ago, sustainability sat distinct from corporate strategy while proponents and critics advanced what they perceived to be the ‘real’ objectives of business. Today, most companies, if not all, have considered, adopted, or promoted a sustainability approach – driven in part by society, consumers, investors, and to a lesser extent, government pressures. As that pressure mounts, it begs the question: Is sustainability, especially sustainable packaging, now a business imperative?
The Challenges and Rewards of Adopting Sustainable Packaging
Wouter van Tol //
Tristan Kaye // Notpla
Steve Looney // Opinium
Consumer expectations mean that there is huge pressure to move to sustainable packaging, but in reality it’s not always as simple as flicking a switch. What are the risks involved and what should all brands and businesses regardless of sector, size, and shape take into consideration?
Pack to the Future!
Ana Plasencia // Mars Wrigley
Peter Costa // Protobrand
Bringing new products to market and applying a sustainability lens to the innovation workstream enables a new path forward. Learn how corporate sustainability goals intersects sustainable design and the product innovation team.
Impossible to Ignore Packaging: Are Your Sustainability Practices Turning Heads?
Kim Chackal // Equifruit
Steve Brockway // Maru
Learn how a sustainable banana company went from a boring hippie vibe to sharks on their website and advanced their fair trade mission in the process.
Tales of Successful Sustainable Packaging from New to Iconic Brands
Jennifer Strong //
Ed Woolner // Feel Good Drinks
Joe Corace // Behaviorally
Packaging plays a large role in a company’s sustainability strategy. But how do companies change their packaging practices from raw material sourcing to partnering with outside environmental groups? Find out as we share tips for brands embarking on this journey for the first time.
Module 4: Sustainability That Drives Consumer Behavior
Leading alignment of the sustainability imperative with consumer behavior
Stephan Gans // SVP, Chief Insights & Analytics Officer - PepsiCo
Alex Hunt // CEO - Behaviorally
Sustainability has become an integral component of how large brands assess business performance. This session explores how corporate insights functions can lead the way helping brands align their sustainability agenda with consumer behaviors – and the support they need from their agency partners to do it.
The Paradox of Fashion: Can Fast Ever Slow Down?
Anna Wickes //
Pete Durant // BAM Bamboo Clothing
Philippa Rudd // Matisa Market
Hannah Teale // Opinium
As we dust off our old wardrobe after a year of being indoors, the need for new clothing is on the rise again. How do fashion brands encourage consumers to shop more sustainably and not fall back on old habits? How can sustainability beat the pull of convenience and value in the fashion world?
Sustainability to Drive Shopper Growth
Richard Fuller // Wella
Regina Kuzmanich // AlEn
Nisha Yadav // Behaviorally
Hear from insights leaders on how to communicate the benefits of sustainability to consumers and remove the barrier to purchase when it comes to sustainable products and packaging design.
The Cultural Shift to (Insert Tomorrow's Buzzword)
Kierstin De West // Alpha Foods
Andrew Grenville // Maru
Cultural values are shifting. We want brands to lead, inspire, and keep up. Learn what we care about, what it all means, and how brands can lead the way.
Accelerating Sustainable Consumption
Christian Niederauer, Ph.D. // Colgate-Palmolive
Stephen Donajgrodzki // Behavioral Scientist
Anders Bengtsson, PhD. // Protobrand
A sustainable consumer culture can best be attained when governments, companies, and consumers work in concert towards this goal. In this panel, we’ll discuss the limitations of consumer choice and how companies need to make it simpler for people to consume sustainably.
5 Actions to Take Today for a Better Tomorrow
Sustainability Advisor, Sarah Holloway, will distill the day’s learnings into easy action steps you and your companies can commit to for a more sustainable future.
The Story of Feel Good Drinks
Caroline Bates // CITIZEN GOOD
Ed Woolner // Feel Good Drinks
In this additional session, Citizen Good talks to Feel Good Drinks about creating a purpose-driven soft drinks brand with a focus on sustainability.
Kristin Luck (Founder, ScaleHouse & President of ESOMAR) talks in a rapid-fire panel session with the We Better Behave! hosts about the upcoming virtual event around sustainability and why you should check out the sessions above!